Eco design student gets green light

Eco design student gets green light

26th July 2013


A CUTTING edge eco friendly housing group has given the green light to a design student to help promote their environmental strategy.

An animated film created by Cleveland College of Art & Design graphic communications student Daniel Buckley will be used by North East housing group Vela to help promote its sustainability agenda across the region.

Formed in 2010, by Tristar Homes and Housing Hartlepool, Vela now has more than 17,000 homes spread across the North East and is committed to reducing its impact on the environment through a 12 principle strategy, including recycling and alternative energy sources.

Daniel, 20, of Hartlepool, who was named young designer of the year at CCAD Hartlepool’s annual degree show awards, said “We were given an eight week live brief by Vela to come up with a film showing its 12 environmental sustainability principals known as Vela Green.

“I chose an informative graphic animation sequence setting out a number of Vela’s messages including climate change, carbon emissions, solar heating, rain water harvesting, pollution and zero waste.

“I think the company liked the simplicity of my designs coupled with its sustainability messages.

“It’s a good feeling to have your work recognised by a real client which of course is the ultimate aim of what we are here to achieve.”

His work has already caught the eye of former CCAD graduates, who set up their own design company ‘88’ Design, who have expressed an interest in offering him a work placement in his final year.

“From industry standard software to industrial links this course has given me the tools and opportunities necessary to succeed as a graphic designer,” added Daniel.

“Working with external clients like Vela Green and industrial practitioners has allowed me to gain vital experience of meeting tight deadlines as well as helping to develop key interpersonal skills.”

Daniel’s film will be shown to all Vela staff and future residents across the North-East.

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